Jerome RappelSolar installation enquiries need careful qualification and clear communication. This guide explains how solar PV leads are generated, qualified and priced - and what installers should expect from a good lead partner in 2026.
What's driving demand
Homeowners may enquire about reducing purchased electricity or exporting power. Ofgem explains that the Smart Export Guarantee requires participating suppliers to offer tariffs that pay eligible generators for electricity exported to the grid. Eligibility and tariff terms matter; do not promise a universal saving or return.
How solar leads are generated
Quality solar leads come from campaigns that reach homeowners while they're actively researching - paid search, social and native placements - then capture their details through a simple, honest enquiry form. The best leads are delivered in real time, the moment the form is submitted.
Qualifying a solar lead
Solar isn't right for every roof, so qualification protects your close rate. Good leads are screened for:
- Home ownership - tenants generally can't proceed.
- Roof suitability - orientation, shading and space.
- Genuine interest - a real intent to get quotes, not idle curiosity.
- Battery interest - ask whether storage is part of the homeowner's plans.
What solar leads cost
Ask for a written quote based on your area, lead specification and required volume. There is no verified solar lead price benchmark in this guide. Use your observed cost per installed system and margin to assess the quote.
Why exclusivity matters more in solar
Solar buyers are cautious and research-heavy. If three installers are all calling the same prospect, the experience feels like a sales scramble and trust evaporates. With exclusive leads, you can take a consultative approach, build trust and quote properly - which is exactly how high-value solar jobs are won.
Working with a lead partner
Look for exclusivity, real-time delivery, sensible qualification and a clear replacement policy. Start with an agreed test volume and assess contacted leads, quotes and installed systems before scaling.