UK roofing lead pricing: what you should pay and what to avoid

Key takeaways

  • Request separate lead quotes for repairs, maintenance and full roof replacements.
  • Ask how many roofers receive a shared enquiry, then track your own booking results.
  • Insist on real-time delivery, a written replacement policy and no minimum term.
  • Measure cost per job won, not cost per lead.

Updated 7 October 2026. Pricing and conversion examples are illustrative; no market benchmark is claimed.

A gutter repair and a full roof replacement require different quoting and sales processes. This guide explains how to compare roofing lead quotes, agree the job types you want and assess a supplier using your own results.

Getting a roofing lead quote

This guide does not establish a typical UK roofing lead price. Request written quotes for your postcodes and job types, including repairs, flat roofs or full replacements. Confirm delivery time, qualification, replacement terms and whether the enquiry is exclusive or shared.

Understanding shared roofing leads

An urgent repair may need a different response from a planned roof replacement. For shared enquiries, establish how many firms receive the lead and how old it is. Track your booking results separately for each job type and supplier.

What a fair price should include

  • Real-time delivery - by SMS, email or directly into your CRM, within seconds of the enquiry.
  • A written replacement policy - wrong numbers, tenants and out-of-area enquiries replaced without argument.
  • Postcode targeting - you choose the areas, not the supplier.
  • No minimum term - pause or stop when your diary is full.
  • Clear job-type filters - repairs only, replacements only, or both.

Red flags

Be wary of suppliers who will not say how many times a lead is sold, who ask for six or twelve months upfront, who deliver leads in a weekly batch, or whose replacement policy is "at our discretion".

The number that matters

In a hypothetical scenario, £50 per lead with a 25% close rate produces a £200 cost per booked job. At £15 per lead and one booking per fifteen leads, the cost is £225. These are worked examples, not typical performance. Track actual cost per job and sales time for each supplier.

Where Leads Bank fits

We sell exclusive roofing leads only, delivered in real time, with postcode targeting and a written replacement policy. Tell us your area and the jobs you want and we will send projected volume and cost per lead.

Jerome Rappel
Founder, Leads Bank

Get exclusive leads, not shared lists

Tell us your trade and area and we'll send projected volume and cost per lead - no contracts, no setup fees.

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