Jerome RappelBuying good leads is only half the battle. What you do in the minutes and days after a lead lands decides whether it becomes a booked job or a wasted fiver. Here are eight tactics UK trades use to convert far more of the leads they already pay for.
1. Call within five minutes
Lead conversion drops off a cliff after the first few minutes. With exclusive leads you're not racing competitors - but you are racing the prospect's attention span. Set up instant notifications and ring straight away.
2. Follow up five or more times
Most firms give up after one attempt. Most jobs are won on the second, third or fourth. Mix calls, texts and email, and don't stop at a single missed call.
3. Text if they don't answer
A quick, friendly text - "Hi, it's Dave from ABC Heating, you enquired about a new boiler, when's a good time to call?" - often gets a reply when a call goes to voicemail.
4. Book the next step on the first call
Don't leave it open-ended. Get a survey or home visit in the diary while you've got them on the phone.
5. Quote fast
The firm that quotes first is often the firm that wins - even at a higher price. A same-day or next-day quote signals you're reliable and keen.
6. Make the quote easy to say yes to
Clear pricing, finance options where relevant, and a simple, professional document. Remove every reason to hesitate.
7. Ask for reviews and referrals
Every happy customer is more leads. Build a habit of asking for a Google review and a referral at the end of every job.
8. Track your numbers
Measure close rate and cost per booked job by source. When you know which leads convert, you know where to spend. Our ROI calculator makes the maths simple.